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Out of the Sandbox
Best-selling premium themes on Shopify.
Based in Victoria, BC.
Key facts
- Joined Tiny
- 2019held 7 years
- Founded by
- Brad Miller
- Based in
- Victoria, BC
- Website
- outofthesandbox.com
About Out of the Sandbox
Out of the Sandbox was founded by Brad Miller in Victoria, British Columbia as a premium Shopify theme studio. The studio's bet — that merchants would pay more for themes that loaded faster — turned out to be exactly right. Out of the Sandbox's flagship theme, Turbo, became one of the best-selling premium themes in Shopify history, in large part because it was built around page speed at a time when most themes ignored it.
Speed is one of the few theme attributes that visibly affects conversion. Faster sites convert better, especially on mobile. Out of the Sandbox built its reputation by treating performance as a feature rather than an engineering afterthought, and that reputation translated into a deep, loyal merchant base.
Tiny acquired Out of the Sandbox in 2019 as part of WeCommerce. The studio continues to ship themes and updates from Victoria, supporting the thousands of merchants running on its catalog.
Why Out of the Sandbox fits Tiny
Out of the Sandbox was one of the early WeCommerce acquisitions, alongside Pixel Union, that established the playbook: high-quality premium Shopify themes, real recurring revenue from updates and support, and a moat built from a long-running reputation in the merchant community.
Tiny's role is long-term ownership and operational support. The team in Victoria keeps doing what made the studio one of the most successful theme businesses on the platform.