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Foursixty
Turns Instagram feeds into shoppable storefronts.
Based in Toronto, ON.
Key facts
- Joined Tiny
- 2020held 6 years
- Founded by
- Michael Chachula & Adam Benzan
- Based in
- Toronto, ON
- Website
- foursixty.com
About Foursixty
Foursixty was founded by Michael Chachula and Adam Benzan in Toronto as a social commerce platform that turns brand and user-generated Instagram content into shoppable galleries embedded on a merchant's website. A customer posts a photo wearing your product; Foursixty grabs that photo with permission and turns it into a click-to-shop gallery on your site. User-generated content converts because shoppers trust other shoppers more than they trust studio photography.
The product became a standard tool in the Shopify ecosystem, especially for fashion, beauty, and lifestyle brands whose customers were already creating Instagram content about their purchases. Foursixty's job was to capture that content, tag it to a product, and put it back in front of the next potential buyer.
Tiny acquired Foursixty in 2020 as part of WeCommerce. The team continues to operate from Toronto and continues to ship features for the merchants who depend on the platform.
Why Foursixty fits Tiny
Foursixty is another piece of e-commerce plumbing — the kind of product merchants don't think about much but would notice immediately if it stopped working. Recurring revenue, sticky customer relationships, and a moat built on top of permissioned content libraries that take time to build and would be painful to rebuild on another platform.
Inside WeCommerce, Foursixty benefits from being part of a network of Shopify-ecosystem businesses with shared best practices and an overlapping customer base.