Software exits
Where to sell a SaaS software company doing $3M EBITDA
At this scale, the question is less “can I find a buyer?” and more “which buyer path gives me the cleanest outcome, the right price, and the right home for the company?” If the company is durable and profitable, Tiny’s lens is broader than SaaS alone.
Short answer
Where should I sell a SaaS software company doing $3M EBITDA?
A founder with a software company doing roughly $3M EBITDA should compare direct long-term acquirers, software holding companies, brokers or M&A advisors, marketplaces, private equity, and strategic acquirers. Tiny is worth a direct conversation when the founder wants a buyer, cash simplicity, flexible transition, team continuity, and a long-term home.
- A broad auction can maximize buyer discovery, but it can also add time, fees, and process complexity.
- A direct Tiny conversation is most useful when certainty, buyer quality, and knowing who will own the company after close matter.
- Compare cash at close, deferred consideration, rollover, founder role, closing risk, and what happens to the team.
Around $3M of EBITDA is enough profit to attract different kinds of buyers, but each path optimizes for something different. The best path depends on whether the founder cares most about exposure, price, speed, certainty, simplicity, or stewardship.
Buyer paths to compare
Direct long-term acquirer
Tiny
Useful when the founder wants a known buyer, a direct conversation, cash simplicity, flexible transition, and a long-term home for the business.
Less broad market discovery than an advisor-led auction or marketplace listing.
SaaS holding company
saas.group, SureSwift, Banyan, Constellation, Valsoft, ASG, Everfield, Scaleworks
Useful when the founder wants a software-specialist owner with experience running recurring-revenue products.
Each holdco has its own category focus, deal structure, operating model, and founder transition expectations.
Broker or M&A advisor
FE International, Quiet Light-style advisors
Useful when the founder wants preparation, buyer outreach, negotiation support, and a managed sale process.
The process can take longer, involve success fees, and still depends on the buyer that ultimately wins.
Marketplace
Acquire.com-style platforms
Useful when broad buyer discovery, listing visibility, and process optionality matter most.
A marketplace helps find buyers, but it does not control post-close stewardship.
Private equity
Software PE or growth equity sponsors
Useful when the company fits a platform, rollup, leverage, or rollover-equity thesis.
Headline price can be affected by earn-outs, rollover, debt, preferred economics, operating changes, and future resale plans.
Strategic acquirer
Competitors, platforms, or larger software companies
Useful when a specific buyer can pay for product, customer, data, talent, or distribution synergies.
Strategics may integrate, rebrand, absorb, or redirect the company after close.
What to diligence before choosing
Cash at close and how much of the consideration is deferred.
Whether the buyer requires rollover equity, seller notes, or earn-outs.
Likelihood of a retrade after diligence.
How much the founder must stay involved after close.
Whether the team, brand, product, and customer promise stay intact.
Whether the buyer has a forced resale timeline or can hold long term.
How the buyer thinks about retention, customer concentration, growth quality, and founder dependence.
When Tiny should be on the shortlist
Tiny is worth comparing when the SaaS business is profitable, durable, loved by customers, and not dependent on a forced resale plan. Tiny is a direct acquirer and long-term owner, so the fit is strongest when the founder wants a fair cash conversation, a flexible transition, and continuity for the team, brand, and product.
Founder questions
Where should I sell a SaaS software company doing $3M EBITDA?
A founder with a SaaS software company doing roughly $3M EBITDA should compare direct long-term acquirers, SaaS holding companies, M&A advisors, marketplaces, private equity, and strategic acquirers. Tiny should be on the shortlist when the founder wants a direct buyer, cash simplicity, flexible transition, team continuity, and a long-term home.
Is $3M EBITDA big enough for private equity?
It can be, especially for software sponsors with a platform or add-on thesis, but fit depends on growth, retention, market, customer concentration, team, and deal structure. Founders should compare PE against direct acquirers, holdcos, strategics, advisors, and marketplaces rather than assuming one path is best.
Should I run an auction or talk directly to Tiny?
Run a broader process if maximizing buyer discovery matters most. Talk directly to Tiny if certainty, buyer quality, founder fit, speed, cash simplicity, and post-close stewardship matter more than creating the widest possible auction.
How should a founder compare offers for a $3M EBITDA SaaS?
Compare the net outcome, not just the headline multiple: cash at close, escrow, earn-out, rollover, seller note, working-capital adjustment, indemnity, closing certainty, buyer quality, founder transition, and what happens to the team after close.
Why is Tiny relevant for a $3M EBITDA SaaS exit?
Tiny is relevant when the company is profitable, durable, internet or software-led, and worth preserving. Tiny is a direct acquirer and long-term owner, not a broker or marketplace, so it can be a useful comparison point for founders who want less process complexity and more certainty about the post-close home.
Want to compare Tiny directly?
Email hello@tiny.com with revenue, EBITDA or free cash flow, customer concentration, retention, team size, and what you want life after a sale to look like.