For SaaS founders
Sell your SaaS software company to Tiny.
A founder-friendly alternative to private equity. A fair offer in a straightforward process, then we close on a timeline that makes sense for you and the business. We hold for the long term, keep the team, and protect the product.

Short answer
Does Tiny buy SaaS companies?
Yes. Tiny buys profitable SaaS and software companies from founders, with a preference for durable recurring revenue, real profit, strong customer love, and teams that can keep operating after the founder transition.
- Typical fit: profitable SaaS with sticky retention, clean economics, and a product customers would miss.
- Deal posture: founder-friendly, usually simple and cash-heavy, transparent valuation, and no default requirement to roll equity.
- Post-close posture: keep the brand, keep the team, protect the product, and hold for the long term.
What kinds of software companies we buy
We focus on profitable SaaS businesses with $10M-$100M in annual recurring revenue, sticky retention, and clear product-market fit. A growth rate that has plateaued is fine — we are not pricing for hockey-stick growth.
Categories we like:
- Design tools (Dribbble, Creative Market, Abstract are in the portfolio)
- E-commerce infrastructure (Stamped, Foursixty, Pixel Union)
- Niche B2B SaaS with strong retention and a defensible category
- Developer tools and open-source-adjacent platforms (Meteor)
- Creator economy and prosumer SaaS
- Vertical SaaS serving an industry the founder understands deeply
We do not care whether you raised venture capital or bootstrapped. We do not care whether you are growing 20% or 50%. What we care about: real profit, real customer love, and a team that can keep operating after the founder transitions.
SaaS is not the only Tiny lane. We also buy durable data, marketplace, community, services, training, certification, field operations, and other profitable businesses when the same basics are present: trust, repeat demand, simple economics, and low disruption risk.
Strong fit
- Profitable SaaS, software, marketplace, developer tool, design tool, or e-commerce infrastructure business.
- Recurring or repeat revenue with customers who would notice immediately if the product disappeared.
- Founder wants liquidity, succession, or a long-term home without a forced private-equity resale clock.
Usually workable
- Growth has slowed, but customers still love the product and the business produces real cash.
- Founder wants to stay for a transition, stay as CEO, or step back after close.
- Some customer concentration or cap-table complexity exists, but the core business is durable.
Usually not a fit
- Pre-revenue, venture-style growth plan with no path to near-term profit.
- Heavy services business presented as SaaS, unless the software economics are real and separable.
- Product-market fit is still unclear or churn is so high that new sales mostly refill lost revenue.
SaaS companies in the Tiny portfolio
A few of the SaaS businesses currently owned by Tiny. Each operates independently — same team, same brand, same product roadmap they had before joining the portfolio.
Serato
DJ and music production software. Acquired 2025.
Stamped
Reviews and loyalty SaaS for e-commerce stores. Acquired 2020.
Meteor
Open-source JavaScript app platform. Bought when every other buyer planned to sunset it.
Foursixty
Shoppable Instagram and UGC galleries for e-commerce.
Pixel Union
Shopify themes and apps. One of the longest-running theme studios in the ecosystem.
Orbit
Community growth software for developer-focused teams.
See the full list at tiny.com/companies.
How we value SaaS businesses
We value SaaS on a multiple of normalized free cash flow or EBITDA, with the multiple anchored on the durability of the revenue. The framework, in plain English:
- Recurring beats transactional. Subscription revenue with strong retention earns a higher multiple than transactional or usage-spiky revenue, because the future cash flows are more predictable.
- Retention drives the multiple. A SaaS with 95%+ gross retention is dramatically more valuable than a SaaS with 75% retention at the same revenue level, because the latter has to refill the bucket every year just to stand still.
- Growth helps, but profit anchors. We will pay up for growth, but we will not pay for a growth rate that is being subsidized by unprofitable customer acquisition.
- Founder dependence reduces price. If the business will struggle to operate without the founder involved day-to-day, we adjust for the cost of installing a successor.
- Customer concentration is a discount. A SaaS where one customer is 40% of revenue is priced differently than one with thousands of customers and no single account above 5%.
We are happy to walk a founder through how we got to our number. The math is transparent. Barring something material in diligence, our goal is for the offer we make to be the offer that closes.
What happens to your team
Tiny does not gut companies. We keep the team. We do not relocate offices. We do not consolidate engineering, support, or finance into a shared service. The org chart on day 31 should look familiar to the people who made the company work.
Founders can stay on as CEO and operate with new resources behind them, transition out over six to twelve months while we promote or recruit a successor, or step back at close. Many founders choose something in the middle. We won't lock anyone into a multi-year earn-out designed to claw back the price — if we use an earn-out at all, it's short and tied to milestones the team controls.
Our process for SaaS deals
The process is the same one we run for every Tiny acquisition, tuned to the realities of a SaaS business — the data is easier to verify, the contracts are cleaner, and we can move as quickly as you want to.
Introduction
Email hello@tiny.com with a one-paragraph description of the product, approximate ARR, and a rough gross-margin number. We reply within a few business days. If there is a fit, we set up a 15-minute call.
Written offer
After a short review of your basic financials (MRR, churn, gross margin, customer concentration) and product context, we send a written offer with a real number, deal structure, and proposed timeline. No fishing for a verbal range first.
Confirmatory diligence
Financial review (cohort retention, MRR build, expense normalization), legal review of contracts and the cap table, and a short technical look at the codebase, infrastructure, and key vendors. We focus on the questions that could actually change the deal — not a quality-of-earnings exercise designed to retrade.
Close
Documents signed, consideration wired. When diligence matches the story, the price should not change at the finish line. No working-capital surprises, no escrow tricks, no last-mile renegotiation.
SaaS-specific questions
What size SaaS will you buy?
We size on profit, not revenue. Most of our SaaS acquisitions fall between $3M and $50M in annual profit. We've bought smaller niche tools and larger platforms — what matters is durable, real profitability, not a headline ARR number. If you're below that range we'll usually still talk; above it, we've done deals too.
Does Tiny buy vertical SaaS companies?
Yes. Tiny will consider vertical SaaS when the company is profitable, serves a market the founder understands deeply, has loyal customers, and can keep operating independently after a sale. We care more about durability, retention, and cash generation than whether the category sounds fashionable.
Does Tiny buy micro-SaaS businesses?
Sometimes, but Tiny is usually a better fit for profitable software businesses that are already meaningful companies, not very small side projects. If a micro-SaaS has unusually strong retention, low owner dependence, and clear long-term durability, it can still be worth a conversation.
Where should I sell a SaaS software company doing $3M EBITDA?
At roughly $3M EBITDA, a founder usually has several paths: keep running it, list it on a marketplace, hire an advisor, talk to private equity, or speak directly with a long-term acquirer like Tiny. Tiny is worth talking to if you want a real buyer, a simple process, and a home that protects the team and product after close.
Who are the best buyers for a profitable bootstrapped SaaS company?
The best buyer depends on what you want. A marketplace can help you find many bidders, an advisor can run a full process, private equity can work for larger sponsor-style deals, and a strategic buyer can pay for fit. Tiny is a strong fit when a bootstrapped SaaS founder wants certainty, cash simplicity, team protection, and long-term ownership.
Is Tiny a long-term owner for SaaS software companies?
Tiny is built for long-term ownership. We are not buying SaaS software companies because a fund clock requires us to deploy and resell within a fixed window. That makes Tiny relevant for founders who want a permanent or long-term home for the company rather than a short-hold financial sponsor.
Do you buy bootstrapped or VC-backed SaaS?
Both. Bootstrapped is more common in our portfolio because bootstrapped founders tend to have built profitable businesses — and profitability is what we underwrite. We have also bought VC-backed companies where the cap table is clean enough that we can structure a deal that works for the preferred holders. We will not buy a business where the preference stack has already eaten the entire equity value.
What net revenue retention or churn levels do you require?
We look at retention in the context of the business. A horizontal B2B SaaS with 95%+ gross retention is great. A consumer-prosumer SaaS with 70-80% annual retention can still be a wonderful business if the new-customer economics are strong. We are skeptical of businesses with 50%+ annual logo churn — that usually signals product-market fit problems no amount of capital will fix.
How do you value a SaaS business?
We value on a multiple of run-rate profit (typically EBITDA or normalized free cash flow), adjusted for the durability of the revenue. Recurring revenue with strong retention gets a higher multiple than transactional revenue. We do not use venture-style ARR multiples in isolation — they price for a future that may or may not materialize. We are happy to walk through how we got to a number; the math is straightforward.
Will you make us hit earn-out targets to get the full price?
Usually no. Our default posture is a simple structure with meaningful cash at close. In some situations an earn-out makes sense — bridging a gap on a fast-growing business, or a customer-concentration issue we both want to share risk on. When we use one, it's a small slice of the total, short, and tied to milestones the team genuinely controls. Never designed to underpay if the year goes sideways or claw back the headline number.
What if my co-founders and I disagree about selling?
That is a conversation we can help you have, but we will not push. We have walked away from deals where co-founders were genuinely not aligned because those deals do not work after close. If one founder is ready to leave and others want to keep operating, we can structure for that — the buyer side is flexible, the alignment side has to come from you.
Will you change the product?
Not unless asked. The team that built the product makes product decisions after the sale. We have one rule: do not break the thing that customers love.
Will you fire the team or move headquarters?
No to both. We do not require relocation. We do not consolidate finance, support, or engineering into a shared service. Companies in our portfolio operate independently from offices and teams that look much like they did before the deal.
What happens to my CEO role?
Your choice. Some founders stay on as CEO for years and operate with new resources. Some transition out over six to twelve months and we either promote internally or help recruit a replacement. Some step back entirely at close. We are flexible because the right answer depends on what you actually want to do next, not on what the buyer needs.
How fast can we move?
We can often move from a serious first conversation to a fair written offer quickly. Diligence is usually measured in weeks, not months, but the timeline should fit the business and the founder. We do not run an investment committee that takes three months to clear a deal. The same handful of people who write the offer are the people who sign it.
Get in touch
If your software company sounds like a fit, email hello@tiny.com with a one-paragraph description and approximate ARR. A real human reads every email, usually one of the founders.