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KNO Commerce
Post-purchase surveys for smarter attribution.
Based in Remote.
Key facts
- Joined Tiny
- 2022held 4 years
- Founded by
- Jeremiah Prummer
- Based in
- Remote
- Website
- knocommerce.com
About KNO Commerce
KNO Commerce was founded by Jeremiah Prummer as a post-purchase survey platform that helps direct-to-consumer brands answer a question they suddenly had a hard time answering after Apple's iOS 14.5 tracking changes: where do our customers actually come from?
KNO's solution was deliberately low-tech: ask the customer. A single survey question shown after checkout — "How did you hear about us?" — generates zero-party attribution data that ad-tracking pixels can no longer reliably provide. Brands use that data to allocate marketing spend across paid channels, podcasts, influencers, and word of mouth. The product became standard infrastructure for DTC brands that take marketing measurement seriously.
Tiny acquired KNO Commerce in 2022 as part of WeCommerce. The team operates remotely and continues to build the survey and attribution tooling that thousands of merchants depend on.
Why KNO Commerce fits Tiny
KNO solves a problem that grew larger, not smaller, after the platform's acquisition: as paid-acquisition signal continues to degrade, brands rely more on first-party data to make spend decisions. The product becomes more valuable every time another tracking pixel breaks.
Inside WeCommerce, KNO sits alongside other Shopify-ecosystem businesses that share a customer base. Tiny's role is long-term ownership; the team continues to build the product.